WALMART is set to introduce a new free option for shoppers as part of its efforts to help customers in the run-up to the holidays.
The retail giant will allow Walmart+ subscribers to arrange free pick-ups at their homes from next month.
Walmart+ subscribers will have the option to arrange free pick-ups at their homes from next month[/caption]
But, it’s only available to Americans that have signed up for the service – a platform that has been compared to Amazon Prime.
Execs said it will take “one more thing off” customers’ to-do lists ahead of the holiday season.
Subscribers won’t have to provide the driver with a box or label when they collect an unwanted item.
The return pick-up policy will only apply across a select number of stores.
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But, bosses hope that it will be rolled out across more supermarkets in the coming weeks and months.
A spokesperson told the Wall Street Journal that she hoped Walmart+ members would be offered the option all year round.
Tom Ward, Walmart’s Executive Vice President and Chief eCommerce officer, said saving customers time and money is part of the retailer’s “DNA”.
Walmart+ launched in 2020 and had more than 170million members across the country at the end of last year, according to Consumer Intelligence Research Partners.
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Subscribers fork out $98 a year and can take advantage of perks including free shipping, free delivery on orders over $35, and fuel discounts.
Walmart has unveiled a raft of measures designed to improve customer experiences.
It’s experimenting with live stream videos and customers will have the opportunity to buy items featured in the clip.
Walmart has launched a partnership with the immersive video specialist Firework.
The program is expected to come out this month through Walmart Connect, a media platform that connects advertisers with shoppers both in-store and online.
“Video and live stream commerce truly works when you put the customer at the center of the experience – and that’s what we’re doing here,” Rich Lehrfeld, senior vice president for Walmart Connect, said to Supermarket News.
The retailer is also updating dozens of stores across the country.
Bosses announced that $240million will be invested as 41 stores across Missouri are renovated.
Walmart stores will offer pick-up, delivery, and Express Delivery services once they’ve been renovated, KSNF reported.
Customers that opt for Express Delivery will be able to receive their groceries in less than two hours, helping families save time when it comes to their shopping.
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And, up-to-date technology will be installed in three of the retailer’s Puerto Rico stores.
More self-checkout points are set to be provided as part of the in-store update.